Mercedes has secured a sponsorship deal with designer brand Tommy Hilfiger in a multi-year partnership which sees it become the team’s official apparel partner after Hugo Boss switch to Formula E last year.

The reigning Formula 1 world champions lost high-profile sponsor Hugo Boss at the end of 2017 after it announced a move to Formula E but the German manufacturer has lined up a replacement in Tommy Hilfiger, owned by PVH Corp, who will have its branding on its 2018 F1 car as well as team kit and clothing.

Mercedes will unveil its 2018 F1 challenger, W09, at Silverstone on the 22nd February with four-time F1 world champion Lewis Hamilton and team-mate Valtteri Bottas.

“It is always exciting to embark on a new partnership, particularly when it touches such a key area of our team's image,” Mercedes boss Toto Wolff said. “I am positive that it will energise our brand and bring a new spin to how we are perceived from this season.

“We are excited to see how Tommy Hilfiger will dress the team this season and to showcase their exciting plans to the fans of Formula One.”

The Mercedes deal sees the return of Tommy Hilfiger in Formula 1 having previously worked with Ferrari and Lotus.

“From the first time I attended a Formula 1 race, I was completely fascinated by the world of motorsport,” Tommy Hilfiger said. “To be re-entering this arena with World Champions Mercedes and their number one team is an incredible way to fuse fashion and F1.

“I recognise the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I'm excited to partner with them for the upcoming seasons.”