Purex Detergents has confirmed that it will return as the co-primary sponsor of the #24 entry fielded by Dreyer & Reinbold Racing in the 2004 IRL IndyCar Series.

It will be the sixth consecutive season that Purex has backed the team, and co-owner/driver Robbie Buhl, in the IndyCar Series, making it one of the longest and most prosperous sponsor-team relationships in the history of the oval-only championship. Buhl's fellow co-owner, Dennis Reinbold admitted that the continuation of the relationship was a key to the team's growth plans.

"As a business, it is important for us to continue to grow our sponsor relationships each year," Reinbold said, "Since the end of last season, the primary objective of our team has been to focus on improving the funding level and competitiveness of the #24 car. Our renewed support from Purex has allowed us to attain our corporate goals and places us in a better position than ever before to compete for wins in the IndyCar Series.

"We made a commitment to Chevy, our sponsors, and team members to solidify the position of the #24 car before considering the possibility of running a second car at DRR. We are now in a position to explore running two cars in 2004 if the circumstances provide a good fit for us."

Purex has been recognised by many business and motorsports experts as one of the leaders in sponsorship activation and, the company see the relationship with Dreyer & Reinbold - and the Indy Racing League at large - as helping to support the brand's growth as an sector leader in the detergent industry.

"Dreyer & Reinbold Racing and the IndyCar Series have been excellent business partners for the past five years," said director of marketing Todd Gatzulis, "As we embark on our sixth consecutive year as a sponsor, I am very proud of the consistent growth that Purex, DRR, and the IndyCar Series have demonstrated, and look forward to a successful 2004 on and off the track."

Buhl will drive a Dallara-Chevrolet combination in 2004.



Loading Comments...