TENA for Men hits BSB grid.

A newly formed team has announced it plans to contest the British Superbike Championship in 2008, running three bikes in two championships.

TENA for Men Honda, launched from the foundations of Team Howarth Racing, will field Honda CBR 1000RR machines as used by the Stobart team during the 2007 season, with Tristan Palmer and Michael Howarth running in Superbikes - the latter in the Cup class - and Jay Dunn in Superstock.

Howarth will be returning to the track after an accident last season at Brands Hatch left him with a shattered leg - an incident that saw Palmer fly back from the United States to take up his ride as a replacement.

With the accident having given him time to reflect, Howarth admitted he more than aware of the risks involved with returning to competition but said the aim for the season ahead was to fight for podium finishes.

"Racing bikes is risky," he said. "You do all you can to mitigate that risk, but it still exists. My health is very important to me, and time off last season gave me plenty of time to contemplate.

"Our goal is for regular podium finishes in both the Championship and Cup series."

Howarth's focus on health is the reason he was happy to cut a deal with new team sponsor TENA for Men - a newly-launched brand for the 3.5 million men in the UK with bladder weakness.

"We see our association with this sport as a key to raising awareness about male bladder weakness in the UK," Nick Foulger, marketing manager of TENA for Men said. "Be in no doubt - TENA for Men Honda will be a team with a significant profile both within and beyond the world of Superbikes in 2008."