Williams has unveiled its revised Formula 1 livery for the upcoming 2020 season, which begins in a week’s time with the Austrian Grand Prix. 

The Grove-based outfit’s updated livery retains a similar design to the original but the ROKiT red has been replaced with a smart navy blue and light blue colour scheme. 

Canadian food manufacturer Sofina and Italian coffee brand Lavazza, both of which are linked to the team via Nicholas Latifi, also features prominently on the FW43 and driver overalls. 

The livery change comes after a split with title sponsor ROKiT last month prompted the need for a rethink of its colour scheme for the new campaign. 

While there was no specific reason provided for the termination of the deal, it is understood that Williams’ engine supplier, Mercedes, is closing in on striking a sponsorship agreement with the mobile phone manufacturer. 

ROKiT only joined Williams as its new title sponsor on the eve of the 2019 season and extended its deal until 2023 last summer. However, in May Williams announced the deal had ended with immediate effect. 

The Williams Group is currently searching for additional investment to help secure its long-term future in the sport. As well as replacement sponsors, this also could include a partial, or full scale sale of the F1 team. 

Williams deputy team principal Claire Williams insisted last month she was confident the team could attract new sponsors. 

“We very much feel that we look after our partners in a fantastic way,” she said. “There’s been plenty of evidence of that over the years with many of Williams’s partners remaining with the team in the long term.

“We have also, just in the past three months, put in a whole new process around our commercial proposition. We’re working with a new agency and we’re very much redeveloping the way in which we go and take Williams to market and we have huge confidence in that.

“Williams has always done a good job attracting new partners into our sport, into our team and I believe and have every confidence that we will continue to do so.”  



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