Williams has revealed it will launch its new car for the 2021 Formula 1 season using augmented reality.

Williams will unveil its new car on Friday having already given the FW43B its first run out in a shakedown at Silverstone last week.

In a statement by the team, Williams said: "Fans across the world are able to get their first look at the new livery using a dedicated app that projects a full-sized 3D model of the FW43B into their homes.

"The ‘Williams Racing AR Launch 2021’ app is now available for download in the Apple store and will be available for Android shortly. On the day of the launch, those that have downloaded the app will receive a push notification as soon as content is available."

The launch will then follow a press conference consisting of drivers George Russell and Nicolas Latifi, team principal Simon Roberts and CEO Jost Capito.

The team will be hoping the FW43B is another step forward after an encouraging 2020 campaign where it was able to fight Alfa Romeo and Haas on a regular basis.

While Williams did enjoy an upturn in performance last season, it was the first time in its long history it failed to score a single championship point.

Russell and Latifi will be able to give the FW43B a run out when pre-season testing gets underway in Bahrain on March 12-14.