Williams Formula 1 sponsor ROKiT has been named as the new title partner for the Venturi Formula E ahead of the season opener in Saudi Arabia on Friday.

Telecommunications company ROKiT took a first step into motorsport by linking up with Williams in F1 for 2019, but will now expand into Formula E with Venturi.

The team will be known as ROKiT Venturi Racing after the two parties agreed a three-year deal.

Venturi’s car will adopt the red and white colours of ROKiT, while drivers Felipe Massa and Edoardo Mortara will also wear race suits featuring prominent branding for the company.

“We’re very proud to welcome ROKiT to the Venturi family,” said Venturi team principal Susie Wolff. “This partnership is a fantastic endorsement of the progress we made as a team in Season 5 and the ever-increasing appeal of Formula E as a platform for ground-breaking, premium global brands to showcase their vision.

“We’re understandably excited by what the next three years hold for both ROKiT and Venturi. Now - it’s time to go racing.”

Jonathan Kendrick, co-founder of ROKiT, added: “After meeting with the Venturi Racing team, there was no doubt in my mind that they are the ideal partner for ROKiT in Formula E. The ROKiT brand has fast become synonymous with doing things differently - we trailblaze.

“Formula E is breaking new ground and we’re excited to see where the championship can go. The city centre locations and rapidly growing fanbase make it a perfect platform from which to communicate ROKiT Cities.”

The new Formula E season begins with the Diriyah E-Prix on Friday.