Ducati announce Oakley agreement.

Ducati announced today at Monza that it has entered into a licensing agreement with Oakley to produce exclusive Ducati/ Oakley eyewear.

Ducati and Oakley will initially produce custom versions of a series of sunglasses called Minute(R), Straight Jacket(R), ValveTM, Juliet(R) and Half Jacket(R), each with a colour scheme consistent with Ducati products and bearing laser-engraved lenses with Ducati trademarks among other unique product features.

Oakley will distribute the eyewear through its own sunglass distribution points worldwide. These products will also be sold through single-brand Ducati stores as well as Ducati's global motorcycle distribution network.

"-When it comes to high performance eyewear we think Oakley is the most exciting and stylish brand in the world," commented Federico Minoli, Chairman and CEO of Ducati Motor Holding. "At Ducati we build championship-winning motorcycles known for their high performance end stunning design - so teaming up with Oakley makes perfect sense for our brand. Ruben Xaus and Neil Hodgson are bothOakley enthusiasts."

"This partnership is particularly exciting for us considering the fact that our top racers in the past have always chosen Oakley eyewear. With this announcement we are now able to offer performance eyewear for Ducati motorcycle enthusiasts throughout the world," said David Gross, Creative Director of Ducati. "These sunglasses, in addition to offering sleek design and technical performance, are directly inspired by our racing tradition."

"Oakley is all fired up to be working with a company that shares our same passion for design and performance products. Ducati is a world leader in motorcycle design and manufacturing as is evidenced by their unbelievable performance record on the race track," commented Oakley Executive Vice President Tommy Rios.