AlphaTauri F1 team reveals new identity for 2024 after rebrand

AlphaTauri have rebranded under a new name - Visa Cash App RB - for the 2024 F1 season.

Yuki Tsunoda (JPN) AlphaTauri AT04. Formula 1 World Championship, Rd 23, Abu Dhabi Grand Prix, Yas Marina Circuit, Abu
Yuki Tsunoda (JPN) AlphaTauri AT04. Formula 1 World Championship, Rd 23,…

The former AlphaTauri F1 team has revealed their new name and will be known as Visa Cash App RB from the 2024 season onwards.

Payment giant Visa has become a global partner for both Red Bull-owned teams, and will takeover the naming rights of Red Bull's sister team as part of a wholesale rebrand for the upcoming season. 

Visa Cash App RB's new livery will be revealed during the team's launch event in Las Vegas on Thursday February 8.

Visa described the partnership as "groundbreaking". 

“This is a groundbreaking partnership, and a great opportunity for the Visa brand to engage one of the fastest-growing sports communities on the planet,” said Frank Cooper III, Chief Marketing Officer, Visa. 

“This alliance resonates strongly with Visa’s vision to inspire individuals to ‘make it,’ striving to take small steps for improvement each day, during every race or event.”

Visa Cash App RB Logo
Visa Cash App RB Logo

Visa Cash App RB CEO Peter Bayer hopes the partnership will help his team move further up the F1 grid. 

“It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula 1 story,” Bayer said.

“Faenza is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1. 

"We have a bold vision for the team led by myself and Team Principal, Laurent Mekies and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting.”

Daniel Ricciardo and Yuki Tsunoda will continue to drive for the Faenza-based outfit in 2024. 


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