The introduction of the new Formula 1 logo following Sunday's Abu Dhabi Grand Prix has strongly divided opinion throughout the paddock and the sport's fan base.

Since its takeover of F1 back in February, Liberty Media has been working hard to try and foster a fresh, revamped identity for the sport, with the new logo arguably acting as its most drastic change so far.

The logo was subject to extensive research and design proposals before being settled upon, although a minor tweak has already happened sincce its launch on Sunday as more white space has been added.

Mercedes F1 chief Toto Wolff deadpanned that the new logo was "mindblowing", while Christian Horner of Red Bull said he didn't mind what the logo looked like, so long as it was easier to market and therefore make money from using.

F1 commercial chief Sean Bratches and head of marketing Ellie Norman explained on Sunday that the new logo would make it easier to pair with existing partner logos, such as DHL or Heineken, while Ross Brawn slammed the old logo that was in use for 24 years for being neither "iconic or memorable".

Head over to Crash’s Forum to share your thoughts on the new F1 logo and whether it is better or worse than the old optical illusion - is change a good thing?

Crash will be running Forum debates every day during the winter in preparation for the 2018 season debating a range of topics and issues – but you can submit your own ideas here.

Comments

Loading Comments...