Five-time Formula 1 world champion Lewis Hamilton has helped launched a new plant-based burger chain called Neat Burger.

Neat Burger claims it will be “the first international, plant-based burger chain” when it opens its first UK-based restaurant near Regent Street on September 2. There are plans to expand the concept globally with 14 new franchises set to open over the next two years.

The new brand of fast food restaurant will serve “unique patties” consisting of a plant-based meat alternative, with three core burgers making up the menu.

Sides will include skinny fries, sweet potato fries and tater tots, while Neat Burger will also stock refreshments including Just Water, ethical lemonade sodas, dairy-free, soft serve, coconut and soya-based milkshakes and plant-based alcoholic drinks. 

Hamilton, who has been an advocate of plant-based eating since switching his diet in 2017, said: “I’m very passionate about being kinder to our world and also really respect Neat Burger’s commitment to more ethical practices and supporting small businesses, so this is something I’m also really proud to support.

“But it is also about the product. As someone who follows a plant-based diet, I believe we need a healthier high street option that tastes amazing but also offers something exciting to those who want to be meat-free every now and again.

“Beyond Meat is an incredible partner and I can’t wait to work with the team to expand Neat Burger internationally.”



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