Goodyear Dunlop appoints key management changes

Goodyear Dunlop has shaken-up its key managerial positions for 2018 with Andy Marfleet promoted to marketing director of the UK and Ireland.

Dunlop is currently the sole tyre supplier to the British Touring Car Championship plus Moto2 and Moto3 in MotoGP while has strong involvement in the World Endurance Championship as well as the sole tyre supplier to the European Le Mans Series GTE class.

Marfleet, who previously held the role of motorcycling marketing manager EMEA, has been promoted to the head marketing role in the UK and Ireland and replaces Ben Crawley who has switched to the EMEA consumer team as motorsport director.

Crawley will lead the development of the company’s car motorsport business with the goal of building the awareness of the company’s successful motorsport activities and strengthening the link between road and race tyre technology.

“The company is the most successful tyre manufacturer in technically demanding events such as the Le Mans and Nurburgring 24h,” Crawley said. “We have ambitious plans to build on this heritage and success with increased investment in motorsport activities.”

The Dunlop motorcycle side which includes its racing commitments will continue to be headed by Xavier Fraipont.

“In the past 12 months, Dunlop has launched four new tyres in the premium hypersport sector, giving the brand the freshest and most advanced range in the sector,” Fraipont said.

“This innovation has been supported by an increased investment in motorcycle racing, with the recent extension of our long-term contracts with partners such as Kawasaki in MXGP and the Official tyre partnership to the FIM Moto2 and Moto3 World Championship. It is an exciting time for Dunlop and the motorcycle business.”