Mercedes has revealed its new W10 Formula 1 car for the 2019 season with a fresh livery design to celebrate its 10th season since returning to the sport.

The new Mercedes-AMG F1 W10 EQ Power+ car was revealed in a series of render images released by the team on Wednesday morning.

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The new design sticks to the team's traditional silver, black and turquoise colours but in a new scheme, as well as adding a pattern of Mercedes three-pointed stars to the engine cover. It is also running in a lighter shade of silver compared to previous years.

The subtly-revised look comes to celebrate Mercedes' 10th season back in F1, having returned to the grid after over 50 years away in 2010. It also celebrates 125 years of motorsport for the company, with Daimler engines powering the victory at the 1894 Paris to Rouen race, and 85 years since the first 'Silver Arrow' race at the Nürburgring.

"We've come a long way since 2010 when we re-joined Formula 1 with a Mercedes works team. We had a steep learning curve in the first few years, building the long-term capability of the team and continuously improving our performance," said Wolff.

"We saw the first good season in 2013, when we finished second. After that we've been on a winning streak with five consecutive double championships - an incredible success that none of us in the team, even in our wildest dreams, would have believed possible, especially since we were up against formidable opponents."

Mercedes enters the 2019 season chasing a sixth consecutive clean sweep of titles, having defended its crowns successfully last year.

Lewis Hamilton clinched his fifth F1 drivers’ title in 2018, and combined with teammate Valtteri Bottas to deliver Mercedes the constructors’ crown for a fifth year in a row.

"The 2019 season will be a new challenge for all of us," Mercedes F1 boss Toto Wolff said. "The regulations have changed quite substantially. We have to start from scratch, we need to prove ourselves again - against our own expectations and against our competitors.

"We start the season with zero points, so we're taking nothing for granted and there's absolutely no feeling of entitlement to be at the front. In fact, with the regulation change for the new season, every team can have a shot at the title and we're seeing all of them as a potential threat.

"We're eager to hit the ground running in Barcelona, to benchmark ourselves against our own simulations and see if our predictions materialise on track. We will focus on ourselves, building up performance and hopefully be ready when the first really competitive session starts on Saturday in Melbourne."

Valtteri Bottas completed the maiden run for the new W10 car in a shakedown at Silverstone on Wednesday morning. Reigning world champion Lewis Hamilton will get his first taste of the car later today.