Monster renews as factory Yamaha MotoGP title sponsor

Monster Energy has signed ‘multi-year agreement’ to continue as title sponsor of the factory Yamaha MotoGP team.
Fabio Quartararo, Catalunya MotoGP, 3 June
Fabio Quartararo, Catalunya MotoGP, 3 June

The new deal follows hot on the heels of the announcement that reiging champion Fabio Quartararo will remain at the team for 2023 and 2024.

Monster Energy became Yamaha’s MotoGP title sponsor in 2019, extending a relationship that also exists in Motocross and Supercross.

“Monster Energy and Yamaha have had a long history of racing together at the very pinnacle of motorcycle racing and during that time we have forged a successful partnership both on and off the racetrack,” said Rodney Sacks, Chairmain and CEO of Monster Energy.

“Watching Fabio win the MotoGP World Championship last year on board his Monster Energy Yamaha YZR-M1 was one of many highlights we have enjoyed in our time together, and we look forward to several more years of racing together with Yamaha in MotoGP.

“We are delighted to be able to announce this extension at our title sponsorship round in Barcelona and wish both Franco, Fabio, and the entire team success for the weekend and for the remainder of the season.”

The Monster Yamahas of Quartararo, who currently leads the 2022 standings, and team-mate Franco Morbidelli will be the only M1s on next year's grid, with RNF switching to Aprilia.

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Yamaha Racing managing director Lin Jarvis added: “The Gran Premi Monster Energy de Catalunya is the perfect occasion to announce the continuation of our team‘s strong partnership with Monster Energy Company. They will be the Title Sponsor of our Factory MotoGP Team for several MotoGP seasons to come.

“Yamaha and Monster Energy have been close partners in various motorsport disciplines for numerous years. Monster Energy have a great understanding of the motorsports industry and MotoGP – the pinnacle activity of the motorcycle racing world – which allows us both to work together very smoothly. They became our team‘s Official Sponsor in 2013 and Title Sponsor in 2019.

“This Title Sponsorship renewal is a testament to the great trust and respect we‘ve built over the years as well as the shared drive of both organisations to continue supporting motorcycle sports and promoting our brand values in the top series of global racing.

“The new Agreement signifies the intention of both Yamaha and Monster Energy to further strengthen our partnership in the years to come.”

The Monster deal is estimated to be worth 4-6 million euros a season for Yamaha. A factory MotoGP team budget is around 50-60 million.

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