Singapore GP extends title sponsor
Singapore Airlines has agreed to extend its title sponsorship of the Singapore Grand Prix for a further two years, taking the deal through to 2017.
The airline, which is a longstanding supporter of sports in Singapore, has been the title sponsor of the race since 2014. Singapore has proven to be one of the more welcome additions to the F1 calendar, with its location and night-race atmosphere adding a new twist to the more traditional venues added elsewhere.
"As a strong supporter of both sports and tourism, we are excited to continue as title sponsor of one of the most exciting races on the F1 calendar," company CEO, Goh Choon Phong, admitted, "We look forward to further showcasing the race to the world, and helping to strengthen Singapore's image as a world-class tourism, cultural and sporting event city."
The Singapore round kick-starts F1's second 'flyaway' season shortly after next month's Italian Grand Prix, and the extended sponsorship deal has been welcomed by both F1 tsar Bernie Ecclestone and Teo Hock Seng, chairman of Singapore GP Pte Ld.
"It has been a great partnership with this iconic brand and we are delighted to have Singapore Airlines extend for another two years as title sponsor," the latter commented, "We look forward to jointly promoting Singapore at its very best to a global audience."
