McLaren Formula 1 driver Lando Norris has explained his approach to using social media and says it has always been “part of my life”.

The 20-year-old is an avid user of social media and has a combined following of over one million people between his Twitter and Instagram accounts, while he is also retains a regular presence on the live-streaming entertainment platform Twitch.

As one of the youngest drivers on the grid, Norris has gained popularity - particularly among the younger generation of F1 fans - for his social media activity, including embracing ‘meme culture’.

The Briton says the rationale behind his social media usage is based on wanting to provide F1 fans with a better insight into the life of a racing driver. 

"I’ve grown up within this, and I’ve always been on social media since I was a little kid, too early maybe for what I should have done,” Norris explained at Autosport International.

“It’s part of my life, giving you guys and fans and whoever is at home a better behind-the-scenes, a better knowledge of what a Formula 1 driver does, how they act, what they get up to and so on.

“That’s just what I want to do, just enjoy it, and give people something that they don’t see with many other drivers.

“With streaming on Twitch and just people watching me at home playing on a simulator or playing games or whatever, no other driver does that.

“So it’s just to show what I love doing, to give people a better insight of what I get up to, and I hope they like it.”

Norris’ use of social media did not prove an unwelcome distraction during his rookie F1 campaign, as he turned in a number of impressive performances to help McLaren secure fourth spot in the constructors’ championship and bagged himself 11th place in the drivers’ standings.

 
 
 
 
 
 
 
 
 
 
 
 
 

No clue what this is about... can someone tell me. (no photoshop pics included)

A post shared by Lando Norris (@landonorris) on

 

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